All quotes from Delta-13’s Vice President and General Manager, Kristin Taggart, you can see we really like Shopify! Since we switched over to using Shopify for our online website, we have seen a great growth and improvement in our business!
ALL ABOUT SHOPIFY
“Shopify was founded in 2004 by Tobias Lütke, Daniel Weinand, and Scott Lake. Shopify development efforts stemmed from disappointment in the current ecommerce products available and a failed attempt to begin an online store for snowboarding equipment.
The product was first launched in June of 2006 advertised as a “hassle-free platform to build your ecommerce business.” Originally, Shopify was a team of 5 working as they say “out of a local coffee shop” and has grown into a “team of over 500 working in 4 offices across Canada.”
HOW SHOPIFY CAN IMPROVE YOUR ONLINE BUSINESS
There are 243,000 Shopify stores bringing in 14 Billion dollars worth of sales, but how does Shopify help increase your web traffic and sales?
Follow these steps for the highest success rate for your online store (Shopify platform offers):
Kristin Taggart, VP and GM: “We made sure to take the time and utilize Shopify’s optimization as we were building our site as we know it can help increase Delta-13’s pagerank.”
Other ways to utilize your Shopify site to get that sale:
Kristin Taggart, VP and GM: “Since we have been writing weekly relevant blogs, we have definitely seen more customer interaction both on our social media sites and through our website.”
Kristin Taggart: “We used a Shopify plugin that emails our customer 2 weeks after their purchase to review our products and we have received more reviews because of it.”
Kristin Taggart: “I definitely think having other products on the bottom of each product page to upsell, helps our sales.”
Kristin Taggart: “Our videos and infographics help our customers to understand all of the features and benefits of our product line.”
Shopify continues to develop and grow their product to meet the demands of their growing clientele. One of these developments will be the customer option of where and how to buy either online, by delivery or by pick-up. For more information about Shopify or to start an account, visit www.shopify.com
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